{"id":924,"date":"2014-06-04T14:49:31","date_gmt":"2014-06-04T14:49:31","guid":{"rendered":"http:\/\/blog.leithcars.com\/?p=924"},"modified":"2014-06-04T14:49:31","modified_gmt":"2014-06-04T14:49:31","slug":"zero-sixty-nintendos-mario-takes-gla-class-mushroom-kingdom","status":"publish","type":"post","link":"http:\/\/blog.leithcars.com\/?p=924","title":{"rendered":"Zero to Sixty: Nintendo&#8217;s Mario Takes the GLA-Class To Mushroom Kingdom"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-542\" src=\"#BLOGPATH#\/wp-content\/uploads\/2014\/04\/zerotosixty.png\" alt=\"ZeroToSixty\" width=\"880\" height=\"350\" srcset=\"http:\/\/blog.leithcars.com\/wp-content\/uploads\/2014\/04\/zerotosixty.png 880w, http:\/\/blog.leithcars.com\/wp-content\/uploads\/2014\/04\/zerotosixty-300x119.png 300w, http:\/\/blog.leithcars.com\/wp-content\/uploads\/2014\/04\/zerotosixty-768x305.png 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>In terms of brand recognition, there are a few icons that people know no matter you go: Coca-Cola, McDonald\u2019s, AK-47s, and possibly Michael Bay. One character, however, has gained global renown on a level that\u2019s particularly striking since he\u2019s existed only since 1981. A 1990s survey found that he was better known to American children than Mickey Mouse, and with 856 million copies sold, he\u2019s the symbol of the most successful video game franchise of all time.<\/p>\n<p>Nintendo\u2019s Mario, of Super Mario Bros. fame has made his way into numerous childhoods for the past 30 or so years by jumping over blocks, eating mushrooms for strength, gaining extra lives through 1-UPs, and also trying to save the princess in the castle. Our video of the week thus features him in an unusual pairing: Mercedes-Benz outfits the Italian plumber with a GLA for his castle runs against Goombas and Koopas in a rather bizarre take on 8-bit reality.<\/p>\n<p>Koji Kondo\u2019s instantly-recognizable theme takes us straight into the world of\u2026wherever Princess Peach lives and it\u2019s fair to say that with only 30 seconds, the TV spot creates a lasting impression. Enjoy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In terms of brand recognition, there are a few icons that people know no matter you go: Coca-Cola, McDonald\u2019s, AK-47s, and possibly Michael Bay. One character, however, has gained global renown on a level that\u2019s particularly striking since he\u2019s existed only since 1981. A 1990s survey found that he was better known to American children [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[480],"class_list":["post-924","post","type-post","status-publish","format-standard","hentry","category-videos","tag-videos"],"_links":{"self":[{"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=924"}],"version-history":[{"count":0,"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=\/wp\/v2\/posts\/924\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.leithcars.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}