Today’s blog, Zero to Sixty, tasks us to find videos that demonstrate the abilities of a given car, truck, or SUV. We often select cars with engines that roar or handling that clings to the road; however, today’s selection focuses on where the automotive industry is headed. That is why we will take a look at a vehicle about to relish the spotlight at its own release event.
In just two days, Leith BMW will host an event that heralds a new beginning for the German automaker: mass producing an all-electric vehicle. The BMW i3 resulted from decades of research in electric drive capabilities, and we reap the benefits. Both the exterior and interior design reflect the company’s understanding of how automobiles are evolving, as well as the ever-changing tastes of the consumer. Promotional materials – including Leith BMW’s blog about the event and vehicle – invite you to “Drive the future now.”
We have two videos to offer you. The first is a test drive, so you can educate yourself a bit about the vehicle from a professional in the automotive industry. In six minutes, you’ll hear some insightful commentary that covers so many aspects of its design, engineering, and performance. Keep in mind that no video can capture the experience of test-driving one yourself, so make sure you don’t miss out on the i3 event.
The second video is a short advertisement that BMW produced to show consumers the fun and convenience of the newest addition to its spectacular lineup. Enjoy!